Top 10 Takeaways from the 10th Annual Trends Survey
1. Trends Throwback – In reviewing the past decade of changes in food and nutrition, RDNs are most surprised by the overcorrection in diet culture – from fat-free everything to the rise of the high-fat, low-carb ketogenic diet. Other notable changes include plant-based eating, nutrition misinformation from social media, gluten-free products, intermittent fasting, gut health and immunity, dairy-free and plant-based milk products, vegetarian and vegan diets, online grocery shopping and the multitude of fad diets that have emerged.
2. Purchase Drivers – As a result of the pandemic, RDNs predict the top purchase drivers of 2022 will be foods and beverages that: 1) support immunity, 2) are affordable and value-based and 3) promote comfort and emotional well-being. Also, RDNs predict consumers will be looking for newer functional ingredients such as CBD, collagen and hemp in 2022 and beyond, continuing their rise in popularity.
3. What’s in a Label – “Convenience”, “healthy”, and “taste” are the top attributes consumers look for (in that order) when making a food purchase, followed by “lower cost” and “natural”. “Healthy” first made the top three list in 2019, as consumers began to better understand the connection between food and overall well-being.
4. It’s a Digital World – 90% of RDNs cite online food shopping as the biggest trend from the pandemic that they believe will continue, compelling marketers to reimagine ways to reach consumers on virtual shopping platforms, including more online promotions, digital coupons and immersive virtual branding experiences.
5. Snack Attack – Due to the pandemic, 95% of RDNs say that consumers are snacking more. RDNs believe that the increase in snacking is related to more consumers working from home, followed by an increased desire for comfort foods.
6. 2022 Top 10 Superfoods – Fermented foods are once again #1, likely because of their immune- and gut-boosting benefits. Superfood favorites like seeds, nuts, and avocados have consistently made the list over the years, while ancient grains make a comeback for 2022 predictions. Green tea, known for its anti-inflammatory and immune-boosting properties which all true teas contain, is a superb staple packed with powerful flavonoids.
1. Fermented foods, like yogurt and kimchi
3. Seeds, like chia and hemp
4. Exotic fruit, like acai and golden berries
6. Green Tea
8. ancient grains
9. Leafy greens, like spinach
7. Bad Influence(r) – “Influencers” show no sign of slowing down, but be wary of who you follow. RDNs say that consumers receive the most nutrition misinformation from social media with friends and family coming in second, and celebrities a close third.
8. Social Pseudoscience – The digital world is fueling false nutrition news according to RDNs who say these platforms are the top three sources: 1) Facebook, 2) Instagram and 3) TikTok. TikTok is new to the list this year knocking out blogs/vlogs for the number three spot.
9. fast break – According to RDNs, the popular diet trends for 2022 are expected to be: 1) Intermittent fasting, 2) ketogenic and 3) clean eating.
10. Eat Your Veggies – Year after year, the top RD nutrition recommendation is to eat more servings of vegetables per day. RDNs also recommend that consumers limit highly processed foods or fast food as well as foods with “added sugars”, increase fiber intake, and reduce saturated and trans-fats in the diet.
“The predictions of RDNs, the frontline experts in food and nutrition, are always reliable to help food and beverage manufacturers and marketers meet the demands of consumers. Our survey has accurately tracked health and wellness trends for a decade,” says Mara Honickerpublisher of Today’s Dietitian. “We are pleased to have been able to share these insights for the past ten years and especially during this chaotic time in our lives, when food is playing such a major role in providing health, wellness and emotional support.”
Pollock Communications is a New York City-based, independent, full-service food, health, and wellness public relations agency launched in 1991. Pollock’s public relations and credentialed nutrition experts create innovative partnerships that link brands to health and wellness platforms. Pollock has a long history of reaching key influencers and successfully communicating the taste, health and lifestyle benefits of brands and commodity foods to consumers, retailers and healthcare professionals. For more information please visit http://www.lpollockpr.com/.
Today’s Dietitian is the leading independent source for news, information, research, and industry trends among the nation’s influential community of nutrition professionals. Today’s Dietitian provides registered dietitians with essential content on topics that affect their clients, their profession, and their career development. Today’s Dietitian is also a leading provider of accredited continuing professional education activities for registered dietitians.
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SOURCE Pollock Communications; Today’s Dietitian