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Former model Shirley Powell’s new skincare and cosmetic line, LaJeanell, is a clean beauty, vegan and cruelty-free health and wellness skincare and makeup brand that comprises gender inclusive skincare and makeup striving to provide a solution for busy and healthy lifestyles.

“Our skincare and beauty essentials have been formulated by laboratory scientists and doctors to protect, heal and soothe skin,” said Powell. “LaJeanell brings our customers easy-to-use high-quality natural skincare and beauty regimens complete with premium products.”

She continued, “Our collection of gender inclusive skincare and makeup allows you to create looks across eras that are all America, classic, timeless, vintage, and effortless,” said Powell. “Our products are formulated with quality ingredients and products that are dual purpose, healthy, vegan, and sustainable resulting in a youthful appearance.”

Powell has outlined five ways to create the “American beauty” look—someone she describes is fresh, pretty, beauty and healthy.

The All American Look

All-in-one makeup stick in “Shirley.”

Creating an All-American look can range from a light pout to neutral tones for cheek color, adding mascara and highlighting the tops of the cheeks with LaJeanell’s Lume Pod. This provides a glowing and enhanced look. Featured product: All-In-One makeup stick in “Shirley.”

LaJeanell’s all-in-one makeup stick in Autumn Leaves

The ‘classic’ look

When speaking of the Classic look, rosy tones can be added for a natural and beautiful look. To achieve this, LaJeanell’s all-in-one makeup stick in the Autumn Leaves can be used and a Neutral Lip Liner pencil to define the lips.

Complete Healthy Aging Regimen Set w/ Dopp bag.

The Timeless Look

When beauty and fashion collide, white is the perfect color that will never go out of style. To create a timeless look, it’s important to start with the right skincare. Always remember to cleanse at night to remove impurities, moisturizer to hydrate the skin and nourish with a serum. Before stepping out of the house in the morning, it is important to prep the skin with an SPF to protect against free radicals that can damage your skin. Feature set: Complete Healthy Aging Regimen Set w/ Dopp bag.

All-in-one makeup stick in “Summer Breeze.”

The vintage look

Add a punch of color with black mascara and a bright lip while highlighting and contouring. One trend that is a “then and now,” is the overdrawn lips with lip liner. A matching liner paired with lipstick can accomplish this look. Orangey cheeks were a ’40s-era favorite and berry or purple lips from the ’50s. Featured product: All-In-One make up stick in “Summer Breeze.”

Dramatic Lashes Black Mascara.

The Effortless Look

If consumers are pressed for time with the need for an effortless look, a fun lip color and defined lashes with bold black mascara should do the trick, Powell says. Featured product: Dramatic Lashes Black Mascara.

“Whichever look you recreate, remember to include self-love, confidence, and acceptance,” Shirley suggests. “Your health and wellness are of utmost importance. Experimenting with your makeup can enhance your confidence and empower your inner beauty.”

LaJeanell’s founder, Shirley Powell, brings more than 40 years of business experience. She represented two high-end luxury cosmetics companies. As an entrepreneur and model, she found herself searching for quality makeup that was health conscious. As a result, she found the need to create a line that provided a solution to the problem. Shirley founded LaJeanell to provide quality skincare solutions. It resulted in a great selection of natural and organic makeup. Her vision was to include anti-aging components in the product line. Thus, giving users a younger look without going under the scalpel. LaJeanell offers a 30-day money-back guarantee for product satisfaction.


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