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Hailey Bieber is the queen of clean.
The model, 25, previously served as the face of BareMinerals — and on June 15, she’ll launch her own skincare line, Rhode.
Bieber has been working hard on her formulations since filing to trademark the brand’s name in 2020; after hitting a snafu with “Bieber Beauty,” she chose to use her middle name instead, much like husband Justin Bieber did with his Drew House clothing line.
Since then, she’s dutifully taken dermatology classes online, partnered with famed skincare guru Dr. Barbara Sturm, and even used her spouse as a test subject.
In April 2022, Bieber opened up to Allure about the inspiration behind Rhode, revealing that she turned to industry experts including Kim Kardashian, hairstylist Jen Atkin, skincare whiz Hyram Yarbro and esthetician Charlotte Palermino — who have all founded their own beauty brands in recent years — for advice.
While product specifics are scarce, Rhode’s initial offerings will focus on hydration and repairing the skin’s barrier, with prices topping out at $30.
Ahead of the line’s launch, shop everything Bieber uses on her face, as featured in her past social media posts — from an algae-infused oil to surprisingly adorable pimple patches.
Any good skincare routine starts with removing makeup and impurities. Bieber favors a double-cleanse approach, starting with this multitasking oil. The formula contains four fruit enzymes — papaya, pineapple, grapefruit and pumpkin — that exfoliate and smooth the skin, as well as ingredients like spirulina, squalene and kelp to help with hydration.
For her second cleanse, Bieber prefers this silky, non-foaming formula, which doesn’t strip the skin of moisture but still washes away impurities. According to the brand’s website, its botanical extracts and enzymes work with the skin’s barrier — not against it.
This toner is “formulated with a blend of botanical extracts and moisturizers and acts as mildly astringent, which helps to create an appearance of a smoother skin texture,” Carol Trow, Owner and President of DermaConcepts, tells Page Six Style. “It leaves skin feeling hydrated and primed for the application of the moisturizing treatment products.”
Everyone needs sunscreen, and Bieber is no different. She turns to this TikTok viral favorite, mixing a bit of the formula with her moisturizer for sheer, glow-y coverage.
“The EltaMD UV Daily Tinted Broad-Spectrum SPF 40 is a great sunscreen with hyaluronic acid. It’s a great option for dry or sensitive skin,” says Dhaval G. Bhanusali, MD FAAD at Hudson Dermatology and Laser Surgery, who treats Bieber. He adds that the tint is light enough to serve as a primer or substitute for makeup.
“If mixed with your daily moisturizer, just make sure you do at least two finger lengths so you have enough to get adequate UV protection,” Dr. Bhanusali advises.
Founded by one of Bieber’s mentors, this brand’s nourishing moisturizer could be the closest thing fans have to a Rhode dupe ahead of its launch.
“Using a blend of phytosterols, free fatty acids, palmitoyl hexapeptide-12, dipalmityl hydroxyproline, meadowestolide, ceramide NG, glycerin, urea, squalane and sodium PCA, Instant Angel gives lasting hydration while reinforcing the skin’s barrier leaving it feeling strong, smooth and firm,” the brand’s website reads.
Bieber is also a fan of the company’s reusable, highly Instagrammable eye mask ($25).
Probably layered beneath those eye patches? This Vitamin C serum from BeautyStat, founded by cosmetic chemist (and Rhode advisor) Ron Robinson. Earlier this year, Bieber called the under-eye brightening potion a “holy grail” product that “changed [her] skin.”
The serum features “5% L-ascorbic acid (the purest form of vitamin C), CMH Repair Complex, and optical diffusers to instantly brighten and blur imperfections while diminishing dark circles, crow’s feet and puffiness,” Robinson tells Page Six Style.
Even skincare-obsessed models get pimples. Bieber’s favorite way of spot-treating zits? The TikTok-famous brand Starface, whose pimple patches come in cute star shapes.
“They totally help heal a pimple way faster, so if I’m breaking out I will always sleep with one of these on,” Baldwin said of the patches last year. “And they look cute! I’m never mad at a cute little situation.”
The hydrocolloid patches decrease inflammation and absorb liquid, not to mention cut down on potential scarring by discouraging picking, per to the brand’s website. Plus, they make for rather eye-catching accessories.