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OAKLAND, Calif., June 14, 2022–(BUSINESS WIRE)–elf Beauty is ready to win in skincare with game-changing products and results-driven regimens designed for every skin concern, always at get-real prices. With elf SKIN, holy grails like Holy Hydration! Skincare and new innovations including Pure Skin and Blemish Breakthrough are redefining what’s possible with clean, ingredient-driven skincare that’s accessible to every eye, lip, face and skin concern. The brand is also launching a new elf SKIN awareness campaign and introducing its new skincare ambassador.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220614005679/en/

elf SKIN delivers next-level formulas with skin-loving ingredients for every skin concern. Always clean and kind (vegan and cruelty-free). (Photo: Business Wire)

“elf’s mission is to disrupt industry norms and our journey into skincare aligns with this mission,” says Kory Marchisotto, Chief Marketing Officer at elf Beauty. “We’re democratizing clean and effective skincare by making it accessible at unbelievable prices.”

IT’S TIME TO GET ELFING REAL

Skincare can be intimidating, complicated and unattainable. elf SKIN delivers next-level formulas with skin-loving ingredients for every skin concern. Always clean and kind (vegan and cruelty-free).

All products meet all standards of clean globally, exceeding both FDA and European Union Cosmetic Regulations and are formulated without 1600+ restricted substances. elf is double cruelty-free certified with Leaping Bunny and PETA, never testing on animals nor using any ingredients that are tested on animals.

“We’ve raised the bar, creating truly effective skincare products with proven benefits,” says Dave Valia, Head of Research & Development at elf Beauty. “At elf, we work diligently to combine efficacy with simplicity to offer the elf community clean, uncomplicated solutions for their skincare needs at an affordable value.”

REAL SKIN. REAL RESULTS. REAL AS ELF

elf is amplifying this core proposition with its first elf SKIN awareness campaign, launching this month. Using a platform-native, UGC-inspired production approach fueled by culture, elf SKIN is setting out to show the world that skincare can be seriously effective, straight-forward and affordable.

MEET OUR SKINCARE COLLECTIONS!

Dermatologist-guided skincare regimens with effective ingredients give you real results — at real prices. elf SKIN has a solution for every skin type and concern.

NEW! BLEMISH BREAKTHROUGH

  • Skin concern: OILY + ACNE PRONE

  • About the Collection: An acne-treatment regimen that helps treat acne & prevent new blemishes while evening tone & improving skin texture. Dermatologist-developed, fragrance-free skincare with effective ingredients.

  • Key ingredients: Salicylic Acid, Niacinamide, Tranexamic Acid, Zinc PCA

  • Products: Blemish Breakthrough Acne Clarifying Cleanser (3.8fl oz, $9), Blemish Breakthrough Triple Acid Resurfacing Serum (0.94fl oz, $14), Blemish Breakthrough Acne Fighting Spot Gel (0.25fl oz, $4) and Blemish Breakthrough Acne Calming Water Cream (1.69fl oz, $12)

PURE SKIN

  • Skin concern: SENSITIVE

  • About the Collection: Sensitive skin needs the gentlest formulas possible, and deliver these dermatologist-developed, cruelty-free, fragrance-free products. Formulas are designed to be non-irritating, extra gentle & safe for sensitive skin – while still being super effective.

  • Key ingredients: Oat Milk, Niacinamide

  • Products: Pure Skin Cleanser (6.09fl oz, $9), Pure Skin Toner (5.07fl oz, $9) and Pure Skin Moisturizer (2.54fl oz, $9)

HOLY HYDRATION!

  • Skin concern: NORMAL OR DRY

  • About the Collection: Holy Hydration formulas have long been the holy grails for thirsty skin. They quench even the driest complexions with powerful boosts of good-for-you ingredients.

  • Key ingredients: Hyaluronic Acid, Ceramides, Peptides

  • Products: Holy hydration! Face Cream (Original, Fragrance-Free & SPF 30) (1.8oz, $13), Holy Hydration! Makeup Melting Cleansing Balm (2oz, $11), Holy Hydration! Eye Cream (0.53oz, $10), Holy Hydration! Daily Cleanser (3.71fl oz, $6), Holy Hydration! Sleeping Mask (2.70fl oz, $10)

INTRODUCING DR JENNY LIU: ELF SKIN AMBASSADOR

Meet the newest member of our team. Jing (Jenny) Liu, MD is a board-certified dermatologist and Assistant Professor of Dermatology at the University of Minnesota Medical School with a passion for making high performance skincare accessible for all. This passion aligns with elf SKIN’s ethos, making premium quality skincare accessible to every eye, lip, face and skin concern.

“I deeply admire elf SKIN’s unwavering commitment to developing science-backed formulas that effectively address real skincare problems. With elf SKIN’s affordable price points, I can finally advise my patients that powerful skincare and quality ingredients are actually within reach!”

So get ready to level up the clean and kind way with game-changing, high-performance skincare. We’ve got skin in the game.

About elf SKIN:

Winning in skin the clean + kind way. Ingredient focused skincare for every eye, lip, face and skin concern. elf SKIN makes innovative formulas at get-real prices, always vegan, clean and cruelty-free. elf SKIN is widely available at leading retailers such as Target, Walmart and Ulta Beauty and has a growing international presence. Learn more by visiting www.elfcosmetics.com/elf-skin.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220614005679/en/

Contacts

Media Contacts:
Corporate Communications:
Melinda Fried
mfried@elfbeauty.com

Business Media Inquiries:
Holli Holsan
elf@lippetaylor.com

Consumer Media Inquiries:
Danielle Marble
Danielle@weareshadow.com

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