Kim Kardashian has fans doubting the success of her new skincare line as they complain about her products’ costly price tag.
The reality star revealed earlier this month that her new beauty brand, SKKN BY KIM, will be released on June 21.
Not all of Kim’s fans have been supportive of the launch as some called the products’ prices “insane.”
Redditors took to the platform to voice their honest opinions about the 41-year-old beauty mogul’s new business venture.
“This will be her biggest business failure for sure,” one person harshly predicted.
Others agreed in the thread, as another wrote: “But i’m sure their sales will decrease exponentially after a while- like a good amount of celebrity business ventures do.”
Several others had a similar reaction to the high-priced items.
“These prices are insane… 95 dollars for a night oil! So, what’s the difference between the oil drops and the night oil?” one remarked.
“Kim is so out of touch with reality,” a second added.
Fans expressed the same gripes about the Hulu personality’s nine-step skincare routine.
Most read in Entertainment
Following the announcement, an interview with The New York Times took a closer look at the philosophy behind the lengthy routine and the products’ prices.
Kim – whose sister Kylie Jenner, 24, has endured success with her skincare line, Kylie Skin – described her new range as “prestige.”
The nine items, including a cleanser, a toner, and an exfoliator, totaled $630.
Some of the specialist products, including a hyaluronic acid serum and a night oil, are $90 and $95, respectively.
‘OUT OF TOUCH’
Fans were not impressed and took issue with the high price point.
On Twitter, one wrote: “$630? That s**t better be super-sized. Who the hell could afford that?”
Another chimed in: “You can buy all of that stuff for less than $100 with other brands. None of that stuff is special.”
One user on Reddit added: “So incredibly unlikeable this makes her.”
Another described the famous family as “really entering their out of touch era…”
Despite the reaction, billionaire Kim maintains that the high prices are a “necessity” to obtain ingredients in the products that she “would not really miss out on.”
During the interview, she added: “The products I was using that were comparable were way more expensive, not to compare anything.
“I tried to get the quality for the best price that we could, especially the vitamin C serum.”
The mom of four also stood by the lengthy nine-step routine, insisting that all the products were “necessary.”
In January, The Sun exclusively broke the news of Kim’s new skin line, as well as the name of the company.
But securing the new venture wasn’t the easiest process, as the TV star was forced to go to war with a business owner over using the word “SKKN.”
Sources told The Sun last year that the California native wanted to rebrand her previous beauty line since KKW stood for her married name, “Kim Kardashian West,” which she has since filed to change following her single status.
The Sun obtained documents that show the SKIMS founder filed a trademark to acquire the name SKKN that will cover “retail store services featuring skin, cosmetics, hair, nail and beauty products, tools and accessories, fragrances, perfumes, candles, vitamins and supplements” along with many more departments, including home furnishings.
However, the E! alum was met with legal pushback from Cydnie Lunsford, the owner of SKKN+, a Black-owned spa and beauty center in New York City.
According to legal documents obtained by The Sun, SKKN+ has been using the small business moniker since “at least 2018”, years before Kim filed to use the same name for her company.
But clearly, that didn’t stop the model, who has now moved on full force with her new skincare line.