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Keys Soulcare has launched its new fresh collection of color-skincare hybrids called, “Make You.”

The brand was created by artist, producer, entrepreneur and New York Times best-selling author Alicia Keys and board-certified dermatologist Dr. Renee Snyder, inspired by Alicia’s journey.

“Make you is about unlocking who you already are and inspiring you to be more possible and more powerful in your own skin,” said Kory Marchisotto, president, Keys Soulcare. “Alicia’s journey has led us to this moment, which is all about being free to be yourself, fresh faced or full wattage, you decide what makes you.”

The new Keys Soulcare offerings include Comforting Tinted Lip Balms, Sheer Flush Cheek Tint, Soft Stay Brow Gel and a Natural Flush Complexion Brush. Each offering nourishes the skin with light washes of buildable color that is clean and cruelty-free.

“On my own self-discovery journey, I used to think that I had to be what other people expected me to be. But I’ve learned that I am free to be myself, and so are you,” Keys says. “All you’ve got to be is like you; don’t let anyone tell you how to be or what to be. You get to decide your own beauty standards. You get to make you!”

Keys Soulcare’s new offerings nourish and nurture skin with time-honored minerals and botanicals combined with modern ingredients to deliver color infused with skincare benefits, making it effortless to achieve whatever look you are feeling.

$18 – This silky, moisturizing balm smooths and softens while leaving lips with a sheer wash of color. Vitamin-rich avocado oil smooths and softens while camellia seed oil makes lips appear supple and plump. Buildable, natural-looking color in six soulful shades include lucid, a shimmering clear; sheer bliss, a neutral berry; gratitude, a warm terra cotta; inspiration, a bright strawberry; devotion, a neutral mauve; and manifestation, a bright coral.

– $22 Inspired by the color of naturally flushed cheeks, this vegan, blendable, buildable tint moisturizes and nourishes while delivering a sheer wash of color. Brightens mood with sheer pops of color that are formulated to nourish the complexion. Sunflower seed oil moisturizes and nourishes while safflower seed oil helps keep skin feel smooth and soft. Available in eight shades to celebrate every face including Awakened, a peachy pink; Grace, a rosy pink; Enigmatic, a rich brick; Magnetic, a bright tangerine orange; Liberation, a cherry red; Powerful, a raspberry red; Undeniable, a deep warm wine; and Sensual, a rich berry.

$15 – Create beautiful brows with this clear gel that grooms, defines and smooths for a fuller, more voluminous look with a soft, non-crunchy finish. The vegan formula hydrates with bamboo and hibiscus flower water for brows that feel soft and light and is suitable for all hair colors.

$18—Experience this soft, cruelty-free and vegan complexion brush in a flattened dome shape that applies, blends and diffuses liquid and cream offerings for an effortless-looking complexion. Pairs perfectly with the sheer flush cheek tint. Suitable for liquid and cream formulas.

Keys Soulcare color-skincare hybrid offerings are available at keyssoulcare.com and will be available at ulta.com on May 9.

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